Crafted
Design
Solutions
faysalrabby.com
Research that Guide
Design
Interviews and short tests show how users think and speak. We turn that into a simple structure, concise microcopy, and a prototype that proves the path to value. Deliverables include an insights brief, copy deck, and design updates that teams can ship with confidence.
Purpose: uncover real goals, pains, and language in the users context.
What we do: plan and recruit, run 45 to 60 minute interviews and on site or in app observations, record and synthesize.
Methods: semi structured interviews, task walkthroughs, think aloud, note tagging and affinity mapping.
Deliverables: interview guide, highlight reel, insights report, JTBD statements, problem statements, opportunity backlog.
Typical scope: 6 to 12 interviews plus 3 to 5 contextual sessions just in a weeks.
Success signals: clear user needs, aligned problem framing, faster design decisions, fewer late changes.
Purpose: validate patterns at scale and size the opportunity across segments.
What we do: design unbiased surveys, pilot, field to target audience, analyze with cross tabs and simple stats.
Methods: CSAT or NPS, feature ranking, MaxDiff or preference tests, segmentation questions.
Deliverables: survey instrument, anonymized data, dashboards or charts, key findings, prioritized recommendations.
Typical scope: 150 to 400 responses in 1 to 2 weeks, margin of error near 5 percent.
Success signals: confident prioritization, clearer segments, measurable targets for design.
Purpose: align teams on who we serve and how journeys really unfold.
What we do: synthesize research into lean personas and map end to end journeys with moments of truth.
Methods: JTBD and motivations, contexts and constraints, service blueprint layers for frontstage and backstage.
Deliverables: 3 to 5 personas, current and future state journey maps, pain and opportunity matrix, prioritized roadmap items.
Typical scope: 1 to 2 weeks with a collaborative workshop to validate and finalize.
Success signals: shared language, focused scope, clear opportunities tied to stage metrics.
Purpose: make the interface self explanatory and reduce friction at every step.
What we do: define voice and tone, write labels, buttons, helper text, errors, empty states, and success messages.
Methods: plain language guidelines, reading level checks, quick copy tests, localization notes, accessibility review.
Deliverables: copy deck mapped to screen IDs, voice and tone guide, reusable message patterns, test results with next steps.
Typical scope: sprint aligned engagements or a focused pass on key flows such as onboarding and checkout.
Success signals: higher completion rates, fewer support tickets, consistent voice, improved trust and clarity.