UI Design
and Design Systems

Purpose: create a clear visual language that guides attention and supports your brand

What we do: grid systems, type scale, color system, spacing, hierarchy, states, light and dark modes

Methods: mood boards and references, visual exploration, contrast checks and zoom tests

Deliverables: key screens for desktop and mobile, style guide, motion cues and micro states, export assets if needed

Typical scope: one to three sprints depending on size

Success signals: higher conversion and task success, lower bounce, stronger brand recall

Purpose: make design consistent and easy to change at scale

What we do: define token names and values for palette and semantic roles such as success warning and info, type scale, spacing, elevation, radius, and shadow, light and dark themes, WCAG 2.2 AA baseline

Methods: contrast checks, text styles and scale ramp, tokens in Figma variables or styles, optional JSON export for code

Deliverables: token dictionary, Figma variables or styles, usage guidelines, sample mapping to CSS Android and iOS

Typical scope: about one week to set up plus iteration with releases

Success signals: fewer visual bugs, faster theming, consistent color and type across products

Purpose: speed delivery and keep the product consistent

What we do: build components with variants for buttons inputs forms navigation tables cards dialogs toasts and charts, define patterns for data entry navigation feedback empty and error states, add accessibility rules

Methods: audit existing screens and remove duplicates, set naming and folder conventions, docs per component with do and do not

Deliverables: Figma library with Auto Layout and variants, usage docs and examples, change log and contribution guide

Typical scope: two to four sprints to create a core set and publish

Success signals: faster design to dev cycle, fewer custom one off screens, higher UI quality and reuse

Purpose: make build smooth for engineering

What we do: annotate flows and screens, add spacing and sizing specs, interaction notes, event schema for analytics, acceptance criteria, mapping to Storybook or code when available, manage library versioning

Methods: handoff review sessions, file hygiene with clear names and frame IDs, export settings, QA checklist

Deliverables: handoff kit with screen list and IDs, spec sheets for sizes and states, prototype links, token export if needed

Typical scope: ongoing for each release with a short handoff window

Success signals: fewer QA bugs, fewer clarification messages, faster release cycle, higher engineering satisfaction